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Competitive Market Analysis
I will provide you with a current Competitive Market Analysis and assist you in determining
the most effective list price for your property.
Marketing Action Plan
I will present a customized, written Marketing Action Plan to market your property. This
may include an Open House, when appropriate, or other options like the Blue RIbbon Preferred
program.
Home Enhancement
I will develop a plan to enhance your property's ability to attract buyers, as described in the
Coldwell Banker Home Enhancement Guide.
Coldwell Banker Action Team
I will present your property to your Coldwell Banker Sales Team. I will share with you
the team's recommendations to help realize the best price for your property.
Promotion to Other Brokers
I will promote your property to other Brokers and Sales Associates in the area.
Multiple Listing Service
I will prepare a plan for your property to appear in the local Multiple Listing Service. The
information will be submitted by the selected date for the property's debut on the market to achieve
maximum impact.
Direct Marketing
I will distribute promotional materials on your property to key market areas to attract potential buyers.
Coldwell Banker Yard Sign
I will place a Coldwell Banker FOR SALE sign on your property to help generate calls to my office
from prospective buyers.
National and Local Advertising
I will review with you how our national and local Internet, print, radio and TV advertising will help
attract the greatest number of buyers to your property.
coldwellbanker.com
I will make information about your property available on our award-winning Web site, and promote it
online - 24/7 - with unique resources like Personal Retriever® and My Coldwell Banker.
REALTOR.com®
Your property may also receive added exposure through Realtor.com, the official website of the National
Association of Realtors.
Personal and Timely Response
I will return your phone call or e-mail within 24 hours or less and provide you with a weekly
progress report on the promotion of and sale of your property.
Seller Disclosure
I will present your written disclosure regarding the condition of your property to buyer prospects
to assist them in preparing an offer. You will keep me informed of any changes in the
property and keep the information current on the disclosure form.
Purchase Offers
I will review all purchase offers as they are presented, and I will negotiate on your behalf to
reach a purchase agreement with terms that are favorable and protective for you.
Closing the Sale
I will monitor and inform you of the progress of the transaction, including the satisfaction of
all contingencies and conditions during the entire transaction.
Financing Alternatives
Prior to showing your property, I will encourage prospective buyers or their representatives to
get written loan pre-approval. I will also discuss the impact of various financing
alternatives with you.
Estimated Net Proceeds
I will furnish you with an estimate of the proceeds you can expect from the sale of your property.
Representation
I will review with you how I will represent you or the transaction. This will be
thoroughly discussed and clearly presented for your consideration.
Coldwell Banker Home Protection Plan
I will provide you with information regarding a warranty on the operating systems of your house
to increase the marketability of your property and help reduce your liability to the buyer.
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